English is a language with many variations depending on the country where it is spoken. The two most important variants are UK and US English, but the differences are also notable in Australia, New Zealand, Canada and South Africa. A native Canadian linguist will never be able to do an appropriate translation into British or Australian English. Linguists for different types of English will need to be native.
When localizing a website, it is important to keep in mind the audience you are targeting and to properly localize all content. Browsing a site and having the feeling that it is poorly translated or, worse, for another country, does not help the performance of the site itself and in the long run will also penalize it in terms of visibility on search engines.
Which variant of English to choose for your website
Choosing the right English variant for your website content is an extremely important decision that requires careful consideration. As experts in English translation services, at LingoYou, we know that it is crucial to establish a unique and consistent stylistic approach for the company in all markets in which it operates.
The choice of English translator will also depend on the form chosen for the translation, as well as the type of business and therefore the specialized knowledge it requires.
When it comes to written English, the different variants differ in spelling, grammar and vocabulary. Terminology becomes even more important for certified translations into English, as they must be accurate and compliant with specific standards. Although standard written forms are understandable by all English speakers, a native American speaker may not identify with a text written in British English and vice versa. Therefore, your decision will depend on the type of connection you are trying to establish with the reader.
To do this, consider the following questions:
Which countries are you targeting?
What is the goal of your content?
Where are your main competitors based and what forms of English do they use?
Once you have the answers to these questions, you can choose between the two most popular variants, British English and American English. At LingoYou, we can provide you with translation services for both variants and can help you choose the most suitable variant for your target audience and business goals.
How the localization of a website affects performance and visibility on search engines
The localization of a website significantly affects its performance and visibility on search engines. This is a process that includes adapting website content to make it relevant and understandable for audiences of specific languages and cultures.
Localizing a website can increase relevance to users of a particular language. Search engines use several techniques to determine the relevance of a website for a specific search query, including analyzing the website’s content. If a site’s content has been localized for a specific audience, it is more likely to be relevant to users of that language and culture, which can improve the website’s ranking in search results.
Secondly, localizing a website can improve user engagement, and therefore encourage navigation of the site’s pages, increase dwell time and reduce the bounce rate; all factors that have a direct effect on the positioning of the website on search engines.
Lastly, localizing a website can increase the visibility of the website in specific countries. It is certainly no secret that search engines tend to prefer local language websites for users from that country.
Reach a global audience with LingoYou website localization
The online world has become increasingly international and competitive, and to stay ahead of the curve it’s important that your website is accessible and understandable to a global audience. With LingoYou’s multilingual marketing and website localization service, you can do this effectively and professionally.
Our team of native language experts will help you localize your website accurately and appropriately for your target audience, be it UK, US, Australian English or any other language. Furthermore, our service includes careful keyword analysis to ensure that your website is well positioned on search engines for target languages, thus increasing the visibility and performance of your site.
Marketing Team LingoYou
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