Trade between Italy and Germany is extremely significant and represents a fundamental part of the economy of both countries.
Suffice it to say that, in 2020, despite the COVID-19 pandemic, the trade volume was over 100 billion euros, with Italy exporting goods worth around 44 billion euros and importing approximately 56 billion euros.
In 2021, the trade volume grew to 142 billion euros, divided into 67 billion in exports and 75 billion in imports, and then recorded a further increase of 22% in the first half of 2022.
Germany, as the data shows, represents a fundamental market basin for many Italian companies.
However, to maintain successful business relationships with their German partners, Italian companies must face a significant challenge: the language.
Learning German represents a fundamental competitive advantage for all those companies that wish to expand their commercial horizons, but also a significant obstacle to overcome due to a training offer that is not always up to international standards.
The peculiarities of the German language and its learning difficulties
German is one of the most important languages in Europe, being the native language of more than 100 million people in Germany, Austria, Switzerland and other parts of the world. However, learning German can be a challenge for many students, especially those who speak Romance languages (Italian, Spanish, French, etc.).
German grammar is complex and requires a lot of attention and practice. For example, the inflection of nouns and adjectives in gender, number, and case can be difficult for non-Germanic language learners to learn.
Additionally, German syntax can be tricky, with long, complex sentences requiring good knowledge of conjunctions and subordinate structures.
The importance of learning the German language for staff training
Despite these difficulties, learning German can be extremely useful for those who work in fields such as technology, engineering, science, tourism and commerce. Many large companies are based in Germany or in countries where German is one of the official languages, and therefore require staff to have a good knowledge of the language.
There are several excellent reasons why it is important for staff in Italian companies to speak fluent German. Here are some reasons:
Commercial communication: Germany is one of Italy’s largest trading partners and many Italian companies have commercial relationships with German companies. The ability to communicate effectively with German business partners can significantly improve a company’s ability to negotiate business deals and establish long-lasting relationships.
Tourism: Italy is one of the most popular tourist destinations in the world and many German tourists visit Italy every year. The ability to communicate in German can improve the experience of German tourists and increase the flow of visitors to Italy.
Job opportunities: Knowledge of the German language can open job opportunities for Italian staff. German companies often look for employees who speak Italian and German, particularly in the tourism, hospitality and trade sectors.
Transnational collaboration: Italian companies can collaborate with German companies in transnational projects. Knowledge of the German language can improve communication and collaboration between teams and facilitate the realization of successful projects.
Access to resources and information: Knowledge of the German language can open up the possibility of accessing resources and information available only in German, such as publications, research and websites.
These are the main reasons why many Italian companies wish to train their staff in the German language and thus increase their competitiveness on international markets. However, finding high-quality German language courses can be a real challenge.
LingoYou Academy courses as an effective solution for learning the German language
LingoYou Academy offers a wide range of German courses, suitable for students of all levels, from beginner to advanced. The courses are taught by qualified native speaking teachers and use a combination of online and in-person lessons to provide complete and personalized training.
In addition, LingoYou Academy offers industry-specific German courses, such as German for the technology industry, tourism and medicine. These courses are designed to help professionals improve their language skills in specific fields, and are therefore suitable for those who wish to work in these fields.
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